Internet Marketing is  an  all - inclusive term for marketing products and/or services online – and like many all-inclusive terms, Internet marketing means different things to different people.

Essentially,  though,  Internet marketing  refers  to  the  strategies  that  are used to market a product or service  online,  marketing  strategies  that   include   search   engine   optimization   and   search  engine submission,  copywriting  that  encourages  site  visitors to take action, web site design strategies, online promotions, reciprocal linking, and email marketing – and that’s just hitting the highlights.

Online marketers  are constantly devising new Internet marketing strategies in the hopes of driving more traffic  to  their Web sites and making more sales; witness the increasing use of blogs as marketing tools for  business,  for  instance.  ( For  more  about  creating  a  blog  and  how  to use blogs as an Internet marketing strategy, see my Blog FAQ For Businesses.)

If  you’ re  new  to  Internet marketing,  I  recommend  focusing  on  web  design  and   search   engine optimization  as  a  starting  point;  for  most  sites,  the  most traffic still comes from search engines and directories.